9 High Growth SaaS Inbound Marketing Strategies Blog Thumbnail

Unlocking the Vault: 8 High-Growth SaaS Inbound Marketing Strategies for 2023

SaaS (Software as a Service) companies are becoming increasingly popular.

The rise of subscription-based business models, freemium offers, and product-led-growth frameworks are changing the way buyers respond to marketing in general.

Competition is stiff thanks to the explosion of automation, AI, and no-to-low-code applications; growing a brand, generating leads, and converting traffic is more challenging than ever.

That’s where crafting a high-growth SaaS inbound marketing strategy can make a difference in your marketing mix. However, the traditional approaches to inbound marketing don’t work as well anymore.

The secret is having a front-end focus (UX/UI), AND a robust content experience that properly captures demand at the start of the buyer’s journey.

SaaS companies that want to grow, can effectively attract, engage, and retain customers by demonstrating deep AUTHORITY throughout the user journeya core piece of Google’s helpful content guidelines.

Read this guide to get an expert view of the top tips and strategies I, and other seasoned marketers, have used to not only master SaaS inbound marketing over the last 15 years, but position enterprise SaaS companies for additional funding rounds, M&A deals, or IPO.

Whether you’re a startup or an established player in the industry, these tips will help take your SaaS company to the next level. So, let’s dive in!

What is SaaS Inbound Marketing Strategy?

Before we get into the details, it’s best to be clear about this often debated idea of inbound / outbound marketing strategy.

SaaS Inbound marketing is an attraction based marketing strategy that focuses on raising awareness and generating traffic through content marketing, organic traffic, advertising(re-targeting), PR (Public Relations) and branding.

The goal is to create offers and experiences that promote brand visibility and engagement with your audience in as many channels as possible.

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3 main types of inbound marketing include:

  1. SEO/Social Media Optimized Content – Developing text, image, and video media featured in blogs or social media posts that target search traffic by keyword queries, hashtags, interests and other targeting data.
  2. Partnerships/Referrals – This can include direct referrals from customers or reviews from review sites like Yelp or TrustPilot. Essentially your reputation precedes you, and prospects come looking for you through a trusted third party source.
  3. Branding – this is a less aggressive growth strategy compared to performance based marketing efforts. The key to a great branding strategy is to focus on building trust through long-term consistency in message and value delivery.

What’s the difference between inbound and outbound SaaS marketing?

The best way to understand the difference between inbound and outbound is to understand the difference between Search & Disruptive marketing.

I’ll keep it super simple:

Search: They’re looking for you.

Disruptive: You’re looking for them.

Going to your customers and introducing them to a new product or service will be an outbound or push marketing strategy in general. There are some cases where posting content generates inbound traffic and is thus an inbound marketing strategy, BUT keep it simple. The definitions don’t matter nearly as much as using the right strategy for your audience.

Established product categories or ideas will likely have an existing market and therefore prospective customers searching for it somewhere. Always consider SEARCH strategy first where a market already exists.

If you’re product category / niche is entirely new, like ChatGPT when it was first introduced, you’ll need to consider demand generation tactics to educate your target audience.

All of these strategies are used by high growth SaaS companies on their journey to find and convert new customers daily.

How do SaaS Companies Find Customers?

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Great SaaS companies find customers by leveraging Inbound AND Outbound marketing strategies, and eventually optimizing on the top producing channel when a clear winner is established.

The approach largely depends on budget, the target audience (B2B or B2C), and average customer LTV.

3 Expert Approaches for Outlining the RIGHT Inbound Campaign Strategy

  1. Budget based approach dictates everything from staffing, and cost to produce content (writers, designers, videographers) to campaign reach on paid ad platforms, or pay to play media up front. 
  2. B2C vs B2B dictates the channels you’ll likely use to reach an audience. While traditional B2B campaigns avoid consumer channels like retail, mass market or social media, that landscape is changing alongside post pandemic digital transformation. More on that later.
  3. Average LTV(LifeTime Value) dictates how much you can afford to spend to acquire a single customer. You often want to keep the CAC within an acceptable proportion to Return(ROI) or Revenue. Some organizations focus on “repeat revenue” and leverage loss leaders or 1:1 cost-to-revenue ratios to generate enough users upfront. They then build aggressive nurture campaigns that increase average LTV and retention rates further down the funnel.

To build the most effective campaign strategy, use all of these models to lay the groundwork for your growth strategy. The top SaaS marketers consider the following 8 strategies to build world class experiences with aggressive quarter over quarter growth.

1. Outline Your SaaS Buyers’ Journey Thoroughly

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Before we get into the nitty-gritty of SaaS inbound marketing secrets, you need to understand your SaaS buyers’ journey. This is part of the basics – most marketers should or will know the following.

You’ve likely heard about lifecycle stages in the past, however I’ll simplify the basics to help lay the foundation for subsequent strategies.

The SaaS buyers’ journey consists of three main stages:

  1. Awareness: This is when potential customers become aware of the problem, AFTER becoming extremely sensitive to the PAIN.
    • Keys to Awareness Campaigning 
      1. It’s important to identify this during your product development & go to market strategy
      2. The pain generates the demand and will initiate your customer’s response in the form of seeking information, a fast solution (for acute pains), or a community that empathizes with their story.
      3. Journey beginners explore the most basic channels like social media communities, ads, word-of-mouth, and Search first. Meet them there by creating awareness level content that addresses the beliefs and mindset of the prospect in the earliest stages of their journey.
  2. Consideration: The consideration stage is a multi-step evaluation process where potential customers educate themselves on solutions, compare options in the market, and evaluate competitors.
    • Today’s window shopper knows that competition is fierce, and will often engage the lowest barrier solutions first:
      • Freemium Offers (Trials & Free Education),
      • Low Subscription-based models, and
      • Product Ladder solutions (PLG) that offer to grow with the user’s engagement level. If you haven’t considered a low to no cost on-ramp solution by now for your SaaS, pack it up. Not many (B2B or B2C) buyers no longer have the patience for long sales cycles, budget unfriendly pricing, or high learning curve solutions that require extensive training.
  3. Decision: Potential customers decide whether to purchase your SaaS product or not.
    • This will be a financially driven decision that will factor in their budget requirements, time to value, and product expectations.
    • Your job here is to ensure they can reach you or the answers to deep questions easily. So many companies lose hot buyers to over-extended intake processes. Consider a conversion funnel that promotes access to sales for hot buyers (as often in the funnel as possible), but at the same time engages ALL users wherever they are in the journey.

Use the SaaS Buyers’ Journey to Map Content in Your Inbound Marketing Strategy

After you understand the SaaS buyers’ journey, you will be able to lay the initial framework for the types of content that will resonate with your target audience at each stage.

You’ll need to know how to develop content that addresses the pain points and needs from your user’s point of view and some great stories to help drive key takeaways.

The most effective strategies that experts use for understanding a pain point from the customer’s point of view are:

  1. Reading Reviews from competitive products or within your SaaS vertical. Here, you’ll often find insights that can be crucial for shedding light on how to best position your marketing message.
  2. Talk to your existing customers (Post launch) or interview members from your target audience (Pre-launch/Beta). Use your network to identify anyone with adequate experience to guide you in your research. Seek beta group feedback wherever available.
  3. Leverage your own experience. Your mess is your message. If your founder is a user, tell THAT story first. Tell it often. Nothing generates trust more than someone who gets by on their own supply! We call this putting your money where your mouth is, and it goes a long way.

Often you’ll find out that the buyer’s journey for one particular user isn’t all that different from the experience from another, if you dig deep enough.

For the most part, people are using these solutions to solve UNIVERSAL pains that we’re all attempting to solve on a daily basis.

HEALTH.

WEALTH/FINANCIAL.

RELATIONSHIPS.

For example, most SaaS tools are built to help someone do their job better, faster, or more efficiently. 

This can help with job security, which helps with income security, which helps with financial security and therefore WEALTH.

Most people have the same category of expenses to deal with when their paychecks are cut each week. Address those concerns by positioning your solution as a benefit to their life goals and you may see a major increase in engagement in the early stages of your funnel.

The Goal of your SaaS inbound marketing program is to connect with your audience logically and emotionally.

If you can show that you understand their pain by using familiar words, sharing stories that demonstrate empathy, or clearly outlining the path from pain to pleasure through your content, your conversions will skyrocket.

A great copywriter that can tell stories, build demand through words, and impulse decisions through copy is a cheat-code to your team.

Hint: No AI tool can do this effectively, yet! My team has been testing the most common tools for almost a year now and can see major differences between AI and Influence copywriting technique.

A skilled copy writer will know how to connect with an audience’s emotion with a few sentences. Think romance novelists.

You’ll need a deep connection with your audience if you want to hasten conversions in your pipeline.

Buyer Personas are a useful tool to help your team remain focused while developing ALL inbound marketing assets in your funnel.

2. Develop a Deeper Buyer Persona

Whether you’re targeting B2B or B2C, you need to guide your target through a carefully designed emotional and logical journey. Also, understanding needs based on personas keeps your entire team on the same page.

However, how do experts approach buyers’ persona for maximum performance?

This changes for B2B vs B2C marketing. While I truly believe both strategies deserve designation, recent marketing campaigns conducted by my team have led me to believe there is a fundamental shift in that ALL marketers will need to adjust to… especially B2B marketers.

Case Study from the Field

B2B Marketing: Does it still work?

One major change I’ve noticed since the digital revolution following the pandemic, is the death or dying of traditional B2B (Account-based) targeting. These consisted of job titles, firmographic data, and buying behaviors based on roles or positions at a particular company.

It also implies group marketing strategies like events, webinars, seminars, case studies and the like.

Sure, some of this still plays a part in the persona development process, but targeting based on “business” or firmographic data alone, as B2B denotes, won’t work for today’s shopper.

The below chart’s downward trajectory represents the slow decline in our B2B (Account-Based) Marketing efforts over time in multiple channels. We replaced ad copy, rotated offers, and even increased spending in some cases but still saw an engagement decline.

Why?

Sources Analytics HubSpot Google Chrome 2023 bad chart

Devices.

Devices, and the unique environment they create for the user, are now forcing PESONALIZED experiences across the most common platforms. Your target isn’t the CXO of a $1B Company anymore, her name is Jan.

She has 3 kids, lives on a ranch in Kentucky, and binges re-runs of Friends with her husband while smashing comments on the latest r/damnthatsinteresting thread. #worklifebalance.

You can’t connect with Jan on social media because your talking about EXACTLY what Jan doesn’t want to talk about after certain hours, and she’s curated her feed to ensure you don’t disrupt this peace.

B2B marketers that want to remain relevent on high-growth social media channels will need to adopt Prospect-Based marketing strategies if they want to reach tough targets.

Key Challenges with Traditional B2B Personas:

  1. Titles have become more creative – What’s a Chief Experience Officer? How big is her budget, and who reports to her? Who does she report to? Titles are no longer straight forward so you could be excluding entire viable audiences with this method, and there’s no single source of truth to codify them all, yet.
  2. Personalized Web Experiences have complicated traditional targeting – An IPhone XR user with a Microsoft Surface Pro who has his main email Software client managed by G-Suite, all fed through a VPN presents many challenges from a UX/UI standpoint and overall content delivery. Any one of these experiences can be chopped by basic technical issues. You now need to think more about successfully delivering your content with the same weight as the core content messaging itself.

Consider a Deeper Buyer Persona by switching targeting from Account-based to Prospect based (Transforming from B2B to B2C)

Remember, they now have access to shopping or browsing tools that create a unique experience from whatever device they use to explore the web.

Smart device manufacturers, Search Engines, Social Media sites, and 1st party cookies are creating extremely unique browsing experiences for everyone. And since “Businesses” don’t browse the web, how can you properly connect with them?

Answer: Through their PEOPLE – the individuals running the business.

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Where you work doesn’t matter as much as your age, current marital, parental, or employment status ; these are now the main drivers of demand and interest in any market.

F@*% the company, what’s in it for me?

How to Properly Develop an Inbound Buyer Persona in 2023 (B2B vs B2C)

buyers persona guide
  1. Mindset Shift: Forget about B2B(account-based) and begin adopting B2C (prospect-based) practices in all of your campaigns. This means copywriting tone, style, and rich media usage should mirror a typical B2C campaign – down to earth, straight forward and entertaining. No one wants to read your word walls when there’s a perfectly good Youtube video that can help them understand the key problems and solutions in under 7 minutes. No reading necessary.
  2. Consider B2C Targeting Parameters: Targeting on most platforms features more B2C parameters than B2B. Linkedin (#1 B2B marketing channel) features organic personal content in your feed more often than any enterprise page post. The age of the individual is here. Users engage far more with personal experiences and influencers than enterprise brands. I’ve noticed this increasing in the last few years with clients. Converted customers mentioned first experiencing our brands through Industry peers or influencers, or so they remember. Think about your buyer’s role in the context of their age, gender, and generational beliefs. You’ll often find that the best interest of the company, which many B2B marketers use in their messaging, may not meet the interest of the employee or end user – your buyer. Think ChatGPT vs Content Writers.
  3. Use B2C Copywriting and Messaging Frameworks: You will need to approach messaging with a personal tone. People want to hear from a friend, family, colleague or someone they trust. Work your way up to a “friendship” level of familiarity in your messaging through email marketing or other consistent communication vehicles over time.
  4. Identify Your Audience’s most effective Media Type: Today’s audiences can be identified by content type as well. i.e. If your target audience loves to consume content via Podcasts from Influencers, you should consider developing a podcast content program and engaging influencer sponsorship programs in your marketing mix. Prospects are more likely to engage content and be influenced on the channels they frequent habitually.

Don’t over complicate this part. You just need to use a basic template to get the creative thinking going.

Every Buyer Has a Personal Story they Want You to Understand

To create effective content for your target audience at each stage of the SaaS buyers’ journey, you need to have a deep understanding of your audience’s personal story.

A properly crafted buyer persona will feature a clear, fictional representation of your ideal customer. Leverage their individual goals, desires, dreams, challenges, experiences, and preferences to help make a connection from your product to them, personally.

[i.e. “Accounting Software that automates your workflow so you can spend more time doing the things you love”]

Consider Using a Storybrand Framework to begin crafting a clear representation of your buyer via story format.
brandstory snapshot
Storybrand Framework Includes the following 7 Components
  1. Hero
  2. Problem
  3. Guide
  4. Plan
  5. Action
  6. Bad Result
  7. Good Result

Completing this process will make your messaging exponentially more powerful.

By creating story-based buyer personas, you can tailor your content to your target audience’s life goals, in turn making campaigning more relevant, sticky and engaging overall.

3. Align Your Content Strategy With SaaS Business Growth Goals

There’s nothing more challenging than trying to collaborate cross-departmentally to develop content. There’s generally a major reluctance to participate due to comfortability.

Content developers are expected to do the heavy lifting from start to finish.

The content required for a high performing inbound strategy will need to include input from all stages of the buyer’s journey – which are managed by Marketing, Sales, Product, Customer Success and Finance team leaders.

Many of which have different roles and responsibilities to the business. You will need to combine these efforts seamlessly if you want quality content.

The customer doesn’t care about your differences, they just want to go from point A to B with as little friction as possible.

How to Generate Good Leads for SaaS sales

  1. Identify KPIs (Key Performance Indicators) that are meaningful across all business units. For example, I worked with a SaaS company that wanted to improve customer retention rates during a high churn season. Every department was required to prioritize this goal by identifying specific tactics that may help combat low retention numbers. Marketing offered increased content, communication, and engagement support to the bottom funnel prospects, active and low use clients. Sales committed to better prospecting and product-market-fit vetting prior to close, as well as additional relationship support during onboarding. The Customer Success and finance teams considered increased education and engagement programs that included discount offers for frustrated customers and At Risk users. Every team prioritized these projects within their existing weekly workflow.
  2. Focus on creating content that provides value to your target audience in the context of the business. Your content should be educational, informative, actionable, and most importantly profitable for the business. ROI should always be considered in your content development cost structure. Periodically seek to better understand the value of your marketing assets and the channels that produce the most in your marketing mix.
  3. Create a robust Sales Strategy that focuses demand-side (JTBD) consultative sales to methodically move prospects through the funnel for high touch products. The Sales team should have HIGH VISIBILITY into lead volume and lead conversion activity.

In addition to creating blog posts, eBooks, and whitepapers, you should also create user product demos, educational webinars, and quarterly case studies to showcase the benefits of your SaaS product and how it’s changing the game.

4. Build an SEO-friendly Website for Max Engagement

Your website is the face of your business these days, I can’t stress this point enough.

To attract potential customers to your SaaS website, you need to have an SEO-friendly website.

An SEO-friendly website is designed to rank well in search engine results pages (SERPs) for relevant keywords and phrases.

Key Characteristics of an SEO Friendly Website

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To build an SEO-friendly website for your SaaS business, you need to focus on the following elements:
  1. Longtail Keyword research: Identify the keywords and phrases that potential customers are searching for AND that HAVE NOT been answered yet, or ONLY you can answer. The internet craves new perspectives. Offer answers to commonly asked questions that often go ignored. you will need to answer keyword clusters for each stage of the buyer’s journey so that you don’t lose traffic that you’ve developed in early stages.
  2. On-page optimization: Optimize your website’s content, meta tags, and URLs for your target keywords and ALWAYS consider the user experience on EACH page.
  3. Site structure: Ensure that your website’s structure is easy to navigate and user-friendly. Most importantly make sure you connect each page intuitively to other relevant parts of the site. Use mind-mapping exercises as you add internal links across your site.
  4. Mobile optimization: About half of your users will come from a mobile device. Design for mobile first was the mantra back in 2016, now it’s mandatory if you want to be visible anywhere on Search.
  5. Site speed: Avoid bulky content (heavy images, complicated graphics and code, etc) to ensure a smoother page experience. No one likes a page that’s slow loading that-image-that’s-worth-a-thousand-words.

By building an SEO-friendly website to front-end your SaaS business model, you can attract more organic traffic to your website, generate leads, and convert customers.

Expert Strategy: Build Your Product Strategy Into Your SEO Strategy

This is a masterclass strategy that only a few organizations get right. You spend all that money getting someone through your entire buyer’s journey with an awesome inbound marketing strategy and a week later, they forgot the funky URL they used to access your app!

Now they’re clicking through a bunch of your front-end content pages trying to find that link that’ll get them to that esoteric URL where the login button is hiding. No bueno!

Create Easy Log In Access

Most users have far too much to remember during onboarding, so ensure direct user login access is available through your website’s navigation bar and on SERP (Search Engine Results Page).

Sprinkle login and escalation offers liberally throughout the rest of the site’s content pages as well.

Look, the goal of your inbound marketing and content strategy is to build and grow a relationship.

You never know which piece of content, or when the lightbulb will excite your user enough to leap. The last thing you want is to have them lost, clicking through a confusing sub-page directory before losing steam and bouncing.

Attract your audience, engage your audience, retain your audience.

5. Optimize Your Landing Pages to Produce Hockey Stick Growth Rates

After attracting the right audience to your SaaS website, you’ll want to max landing page conversions through optimization.

These standalone web assets are generally designed to pack a single-scroll-CTA punch to your marketing mix to quickly convert high impulse users on specific offers.

During my time as a demand generation leader in SaaS, I loved optimizing landing page conversions +10-30% because it would open up revenue opportunities exponentially and excite investors.

Once you have a consistently converting landing page, predicting revenue growth and funnel performance becomes very easy. 

What’s a Hockey Stick Growth Chart

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A hockey stick chart is a price line chart in which a sharp increase occurs suddenly after a short period of quiescence or relative stability.

This is crucial for SaaS businesses that want to position themselves for additional funding rounds, M&A, and IPOs. Investors want to see the path of the hockey stick clearly.

Your landing pages serve as the backbone to that hockey stick.

You will need to invest a considerable amount into your UX/UI, Copy, and Offer strategy to lay the proper framework for performance.

To optimize your SaaS landing pages for conversions, you need to focus on the following elements:

  • Funnel Stage Headline: Your headline should clearly communicate to the audience based on traffic temperature (cold, warm, hot), brand familiarity, and pre-frame bridge (traffic source).
  • Specific, Timely, Irresistible Offers (CTA): Your CTA should be prominent and compelling, encouraging visitors to take action.
    • Use action verbs, 
    • contrasting hex colors for the button fill and text, and 
    • phrase it as a short affirmative sentence – “Yes. I want immediate access to cool stuff” and provide a conditional close as well “Not right now, but I’d love to explore in the future”.

This places a subliminal understanding in the user’s mind that we’re not pushing them to buy if they aren’t ready to move forward. Make sure the conditional close leads to email capture.

  • Social proof: Ensure you’re running a weekly if not daily program to capture customer testimonials, case studies, and reviews to build a consistent trust-wall of credibility.
  • Simple and clear design: Again, keep it super simple and user-friendly. Your landing page should be easy to scan and understand, with a clear hierarchy of information and fast loading graphics.

By optimizing your SaaS landing pages for conversions, you can increase your conversion rates and generate more leads and customers.

6. Lead Nurturing in SaaS Inbound Marketing

Once you’ve generated leads through your product and special offer landing pages, you need to nurture those leads through the buyers’ journey or life cycle stages.

Lead nurturing involves building meaningful relationships with your leads by providing them with valuable content and personalized experiences.

To nurture your leads effectively, you need to focus on the following elements:

Segmentation: Segment your leads based on their, 

  • inbound based interests, 
  • behavior, and 
  • demographics (if you capture this info in your forms) to provide personalized content and experiences.

Leverage Awareness, Consideration, and Decision intent based on last touch converting campaign data. 

This is a fancy way of saying, pick up the conversation from wherever they left off. 

Make specific content tracks or funnels for each of your content offers. This ensures users follow a planned path that addresses needs for that stage.

Email marketing: This will be your most important communication channel. Use email marketing to send targeted and personalized content to your leads at each stage of the SaaS buyers’ journey.

Marketing automation: Use marketing automation tools to automate your campaign workflow and provide a seamless experience for your leads.

Personalization: Use personalization techniques to provide individualized experiences for your leads, such as personalized landing pages and product recommendations.

You’ll need to slowly capture more information from your leads through additional opt-in campaigns as your target becomes more comfortable with sharing personal information with you.

A majority of your business will be developed through consistent follow up.

Nurture your leads and build credibility with consistent cadences and relevant content offers.

7. Measure the Right Success Metrics in Your Funnels

You need to measure your performance regularly and in an automated way.

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This is often the first step to true growth. Your first goal is to beat yesterday’s performance. 

Align your analytics suite to clearly capture the metrics most interesting to your investors.

Your Daily SaaS inbound marketing Dashboard should focus on the following:

Traffic: Website and Landing page visits and performance. For investors, this represents your brand’s strength in the marketplace.

  • You can sell entire websites that produce 10k+ visitors a month of a consistent audience for up to $1M, depending on the niche.

Conversions: Measure the number of leads and customers generated through your SaaS inbound marketing efforts. This represents your offer’s relevance and interest.

  • Low conversion suggests a poor offer or bad targeting. Aim for above the 20% mark and consistent month over month performance.

Engagement: Measure the engagement levels of your content, such as social media shares, clicks, and comments.

ROI: Measure the return on investment (ROI) of your SaaS inbound marketing efforts.

  • Be clear on how much you invest per channel, and the return you get for each of those investments. It may be crucial in building a strong dependable marketing mix for consistent growth that investors love.

By measuring your success in SaaS inbound marketing campaigns, you can identify areas of improvement and optimize your marketing efforts for maximum impact.

8. Common mistakes to avoid in SaaS Inbound Marketing

As with any marketing strategy, there are common mistakes that SaaS businesses make when implementing inbound marketing strategies.

Here are some of the common mistakes to avoid:

Features vs Benefits: Buyers care ONLY about the outcome your SaaS will provide them. Offer a glimpse into the expected life changes that will come from purchasing the product. Add a “how we do it” as a caveat, not the main stage.

Neglecting SEO Content Programs: Producing SEO friendly content to meet early stage buyers is non-negotiable today.

  • Good SEO Programs Promote: 
    • High Frequency Production – Weekly at least if not daily posting 
    • Consistency – Same quality, tone, style for each post
    • Relevancy – Topical or niche authority content is required to build trust with Google.

For that you will need to establish a strong content campaign that allows you to develop multiple pieces of content a week and publish with high quality on a daily basis.

  • This is extremely challenging since you’ll need a media army or a really good team to pull this off in today’s competitive landscape.

Poorly Optimized Landing Pages: If your landing pages convert below 1%, you have either a targeting or offer problem that you need to fix immediately.

  • No investor or customer has use for a poor performing funnel in an overcrowded market.
  • Seek to differentiate your brand and offer as much as you can by testing multiple elements on your landing page until you achieve a benchmark performance level.

Ignoring lead nurturing: Fortune is in the follow up. The average touches per conversion per cold prospects is above 20.

  • That means a single user needed to have 20 separate experiences with a brand before taking action. 
  • With all the noise today, that number may be much higher. Stay in front of your prospects. It’s easier now with all the marketing automation available.

Miss-Aligned Performance Metrics: Everyone needs to be tracking to the same goals. Always consider the end consumer of those metrics when setting up your dashboards.

Are you informing the board, your team, other departments, or yourself? 

Consider smaller dashboards for other stakeholders in an easily accessible manner. 

Use tools that help you automate the analytics process and quickly produce relevant reports that can be adjusted to suit your business model.

By avoiding these common mistakes, you can enhance your SaaS inbound marketing efforts and achieve sustainable growth.

Conclusion and key takeaways

Mastering SaaS inbound marketing requires a deep understanding of your target audience and their needs, a well-defined content strategy, an SEO-friendly website, optimized landing pages, effective lead nurturing, and email marketing campaigns.

Employ regular performance measurement tools that track useful and relevant data for the entire organization.

By following the master tips and strategies outlined in this article, you can take your SaaS inbound marketing game to the next level and achieve hockey-stick growth in no-time. 

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